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Perplexity

by Perplexity AI

"Google, if Google actually answered."

AI answer engine with real citations. Best-in-class for research, comparison shopping, and 'what's the truth' questions.

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Overview

Perplexity is an AI search engine that answers with sources you can click. Use it to research products, competitors and rules before you go live.

How to use it
· 4 steps
  1. 1

    Open perplexity.ai and ask a full question.

  2. 2

    Check the numbered sources under the answer.

  3. 3

    Use Focus to search only Reddit, YouTube or academic sources.

  4. 4

    Save research into a Space for your team.

Best-practice prompts

Prompt 1
Competitor price check
What are the current prices of [product] on Shopee and TikTok Shop Malaysia, and what do buyers complain about most in reviews? Cite sources.
Why it works · Answers with checkable links.

Best for

  • Cited research
  • Real-time news
  • Product comparison
  • Academic-style questions

Not for

  • —Long-form creative writing
  • —Coding help (use Claude/ChatGPT)

Pricing

Free$0Standard search, limited Pro
Pro$20/moPro Search, GPT-5, Claude, file uploads
Enterprise$40/seatSSO, admin, spaces

Pro tips

  • →Use 'Focus' → Academic for research, Reddit for real-user opinion.
  • →Pro Search does multi-step queries — worth the wait.
  • →Ask 'compare X vs Y with citations' — it beats plain Google every time.

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