NAX
nax.com.my
Chapter 24 · 8 lessons · 893 min

Premium Pricing & Positioning

Charge 5–10× more without more work.

Lessons in this chapter

All lessons are free and open — start anywhere, in any order.

  1. 1
    Why Cheap AI Work Loses
    The race to the bottom is over. Here's the market math for why RM 500 gigs die and RM 15,000 retainers thrive.
    112 min
  2. 2
    The Value Pricing Formula
    Concrete numbers: how to price a project at 10–20% of the value it creates, and defend it.
    113 min
  3. 3
    Your One-Sentence Positioning
    The magic sentence that lets you charge 3× more than 'AI developer'.
    110 min
  4. 4
    The Proposal That Closes at 60%+
    Structure, length, and pricing psychology for proposals that convert.
    114 min
  5. 5
    Raising Prices Without Losing Clients
    How to double your rate every 6 months, on schedule.
    111 min
  6. 6
    Common Mistakes & How to Avoid Them
    The 5 traps beginners fall into when working on premium pricing & positioning — and the fix for each.
    111 min
  7. 7
    A Real-World Walkthrough
    A start-to-finish example of applying premium pricing & positioning to a real project you can copy.
    111 min
  8. 8
    Mental Models That Actually Help
    The 3 mental models we keep coming back to when things get hard in premium pricing & positioning.
    111 min
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Scaling a One-Person AI Studio