Live Selling Playbook

Sell more on live —
with AI doing the prep.

Hooks, full scripts, comment replies, product video prompts and listing templates for TikTok Shop & Shopee hosts. Copy, fill the {BLANKS}, go live.

1-Page Host Cheat Sheet

Keep this next to your ring light.

10 Golden Hooks

  1. "Stop scrolling — only 20 units left at this price."
  2. "I tested this for 7 days so you don't have to."
  3. "Comment 'NAK' and I'll pin the voucher now."
  4. "This is why it's sold out in 3 Shopee stores."
  5. "Before you buy anywhere else, watch this 30 seconds."
  6. "First 10 orders get a free gift — counting live."
  7. "RM__ outside, RM__ only during this live."
  8. "Most people use this wrong. Let me show you."
  9. "Who here has this problem? Type 1 if yes."
  10. "Last time I did this live, we sold 300 in 10 minutes."

15-Minute Run Sheet

  • 0:00–0:03Hook — the problem or the price shock
  • 0:03–2:00Warm-up — greet names, ask a yes/no question
  • 2:00–8:00Demo — show it working, before/after
  • 8:00–10:00Proof — reviews, sales count, testimonials
  • 10:00–12:00Offer — price, bundle, free gift, voucher
  • 12:00–15:00Urgency — countdown, stock left, pin link
  • RepeatReset every 15 min for new viewers

Which AI for what

  • Live script & hooksChatGPT / Claude
  • Reply to comments fastChatGPT (mobile voice)
  • Product photosNano Banana / ChatGPT Images
  • Short product videosSeedance 2.0 / Kling
  • Voice-over (BM / EN / 中文)ElevenLabs
  • Trend & competitor researchPerplexity
  • Auto subtitles & clipsCapCut
  • Landing page / order formLovable

1. Opening Hooks

Win the first 3 seconds or the viewer swipes away.

  • Say the price or the problem in the first sentence — never "hello everyone" first.
  • Hold the product close to the camera while you speak.
  • Rotate a new hook every 15 minutes — new viewers arrive constantly.
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10 scroll-stopping hooks

Generate hooks for any product in your language.

You are a top TikTok Shop live host in Malaysia.
Product: {PRODUCT}
Price: RM{PRICE} (normal RM{NORMAL_PRICE})
Target buyer: {WHO}
Main problem it solves: {PROBLEM}

Write 10 opening hooks for a livestream, each under 12 words.
Mix styles: price shock, problem question, curiosity, social proof, challenge.
Write in casual Malaysian {LANGUAGE: Bahasa Melayu / English / Manglish / 中文}.
Mark the 3 strongest with ⭐ and explain why in one line each.

2. Full Live Selling Script

A 15-minute loop you can repeat all night.

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15-minute live script

Hook → demo → proof → offer → urgency.

Write a 15-minute livestream selling script for {PRODUCT} at RM{PRICE}.
Structure with timestamps:
1. Hook (3 sec)
2. Warm-up with audience questions (2 min)
3. Live demo showing 3 key benefits (6 min)
4. Proof: reviews, numbers, before/after (2 min)
5. Offer: bundle + free gift + voucher code {CODE} (2 min)
6. Urgency close with countdown (3 min)
Include exact lines to say, when to pin the product, and 3 questions to ask viewers to boost comments.
Language: {LANGUAGE}. Keep sentences short and energetic.
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Flash-sale closer

Countdown lines that create urgency without lying.

Write 8 flash-sale closing lines for {PRODUCT}.
Facts: only {STOCK} units, price RM{PRICE} ends in {MINUTES} minutes.
Rules: never invent fake stock or fake reviews. Use only the facts above.
Include a 10-to-1 countdown script and a final "link pinned, checkout now" line.

3. Handling Comments & Objections

Calm, fast replies that turn doubters into buyers.

  • Read the buyer's name out loud — it doubles reply rates.
  • Answer pricing objections with value, never with discounts first.
  • Move complaints to private chat; stay positive on camera.
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Objection reply bank

Ready answers for the 12 most common live comments.

I sell {PRODUCT} on live at RM{PRICE}.
Write short spoken replies (max 2 sentences) for these comments:
"Mahal la", "Original ke?", "Shopee lagi murah", "Bila sampai?", "Boleh COD?",
"Ada warranty?", "Saiz apa sesuai?", "Dah order tapi belum sampai", "Scam ke ni?",
"Ada promo lagi?", "Kawan cakap tak bagus", "Nak fikir dulu".
Tone: friendly, confident, honest. Language: {LANGUAGE}.

4. AI Product Videos (Seedance 2.0 / Kling)

Make B-roll and showcase clips without a studio.

  • Start from a clean product photo on a plain background.
  • Describe camera movement: slow push-in, 360° orbit, close-up.
  • Keep clips 5–10 seconds; stitch them in CapCut with subtitles.
  • Always check the video for wrong logos, text or extra fingers before posting.
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Product showcase video prompt

Paste into Seedance 2.0 or Kling with your product image.

Cinematic product shot of {PRODUCT} on a {SURFACE} surface,
soft studio lighting, slow camera push-in then gentle 180° orbit,
shallow depth of field, {MOOD} mood, 9:16 vertical, 8 seconds,
no text, no logo changes, realistic reflections.
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Lifestyle use-case clip

Show the product being used in real life.

A young Malaysian {PERSON} using {PRODUCT} at {PLACE},
natural daylight, handheld smartphone style, close-up on hands,
happy genuine expression, 9:16 vertical, 6 seconds, realistic.

5. Product Listing & Search Tags

Titles and descriptions that rank on TikTok Shop & Shopee.

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Listing generator

Title, bullets and tags in one go.

Create a TikTok Shop / Shopee listing for {PRODUCT}.
Key facts: {FACTS}
Give me:
1. Title (max 100 characters, main keyword first)
2. 5 benefit bullet points with emojis
3. Short description (80 words)
4. 15 search keywords in BM + English buyers actually type
5. 3 FAQ answers
Do not invent certifications or claims not listed in the facts.

6. After the Live

Turn one live into a week of content.

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Live recap → 5 short videos

Paste your live transcript or notes.

Here are notes from my livestream: {NOTES}
Suggest 5 short clips (15–30s) to cut from it.
For each: the moment to cut, a new hook line, caption, and 5 hashtags.
Also write one WhatsApp broadcast message for customers who didn't buy.

Honest selling only: never let AI invent fake stock, reviews, or certifications. Follow TikTok Shop and Shopee seller policies.