Image
Flux
by Black Forest Labs
"Photoreal, and it can spell."
Open-weight image model that beats Midjourney at photorealism and legible in-image text. The pros' choice for product shots.
Overview
FLUX by Black Forest Labs makes very realistic images and handles text in images well. Popular for product photos and editing existing pictures.
How to use it
· 4 steps- 1
Use FLUX through sites like Krea, Freepik or bfl.ai.
- 2
Upload your product photo to edit it with FLUX Kontext.
- 3
Describe the new scene while asking to keep the product unchanged.
- 4
Generate a few versions and pick the most natural.
Best-practice prompts
Prompt 1
Studio product shot
Place this exact perfume bottle on a wet black stone, dramatic side lighting, water droplets, luxury advert style. Keep the label text unchanged.
Why it works · Kontext keeps the product identical.
Best for
- Photoreal product shots
- Legible text inside images
- Editorial portraits
- Brand-consistent characters
Not for
- —Painterly / stylized art (use Midjourney)
- —Free unlimited (self-host or pay per gen)
Pricing
| Schnell (open) | Free | Self-host / HuggingFace / Replicate |
| Pro (API) | ~$0.04/img | Via Replicate, fal, Together |
| Ultra + Kontext | ~$0.06/img | Best fidelity, image-to-image edits |
Pro tips
- →Flux Kontext is unmatched at editing existing photos with a prompt.
- →Use exact camera + lens language — Flux respects it more than MJ.
- →For type inside images, quote the exact text — it renders it correctly ~90% of the time.